Does Milan's Design Week 'Re-Design' the City?
Milan is internationally acknowledged for its strong, unique identity in industrial design, fashion, and architecture. Every year the city hosts events that have a temporary imprint on the urban design and street dynamics in several neighborhoods.
"Fashion Week" is a week-long event in which fashion designers and brands display their new collections in organized runway shows. It takes place twice a year, in autumn and spring, and provides the city centre with a dense number of visitors and events. Along with London, Paris, and New York, Milan is part of the Big Four Fashion Capitals of the World.
Salone Internazionale del Mobile and FuoriSalone represent the Milan Design Furniture Fair, held every year in April. This tradition started in 1961 when it focused only on Italian furniture. As the trade grew in size, it started hosting global companies from over 150 countries. Today Milan is well known for hosting the most prestigious furniture exhibition, presenting high-quality products of the interior design industry.
Milano Salone is held in the complex of Rho-Fiera and is the centerpiece for furniture design lovers. The event is supported by its ticket entrance sales and takes place indoors, having no relation with its surrounding areas.
Opposite to it, FuoriSalone is spread all over the city and is open to the public, having a high concentration of displays in several areas such as Brera, Tortona, and Ventura Lambrate. Different designer furniture samples are exposed in the most creative of ways, fabricating temporary public spaces.
Out of all the events, FuoriSalone has the strongest impact on urban design. The city becomes more pedestrian-friendly during this time as several streets are temporarily closed to encourage these outdoor displays of furniture. Inanimate neighborhoods come to life due to the large number of visitors and street design representations. Both Tortona and Ventura Lambrate are examples of areas that become more popular every year because of their temporary exhibitions.
Milan's design events create a city rush that brings citizens, tourists, and business people together.
Does your city host events that temporary change its lifestyle and urban design?
Credits: Photographs by Alexandra Serbana. Data linked to sources.