A recent study from Pew Research Center found 78% of adults understand the importance of the 2020 census, yet misinformation — particularly around what will be asked and how to respond — is playing a large role in the process.
This, combined with fears of the new coronavirus (COVID-19) spreading globally, has sparked concern around the potential accuracy of the count. The onus is on local governments and trusted partners to spread census awareness, dispel misinformation and empower residents to participate in this decennial act of governance.
The Smart Cities Dive team has conducted dozens of interviews to assess how local governments are preparing for the count, and to collect best practices for ensuring accuracy. This roundup of census content touches on the many challenges of the 2020 census — messaging, costs, cybersecurity, coronavirus — and how governments can effectively address them.