Dive Brief:
- Lime is adding 14,000 additional e-bikes and e-scooters to five North American host cities to help fans and residents get around, the company announced this week. The cities include Atlanta; Dallas; Los Angeles; Monterrey and Guadalupe, Mexico.
- Lime also introduced a pass that gives users up to 90 minutes of ride time for a fixed rate. The fee varies by city, but is capped at $15.
- Lime said riders can access World Cup stadiums in Atlanta; Seattle; Vancouver, Canada and Monterrey, Mexico. Riders can use Lime vehicles for local watch parties in Dallas, Los Angeles, New York City, San Francisco and San Jose, California.
Dive Insight:
Host cities, transportation agencies, intercity bus operators and ride-hailing companies are preparing for a surge of World Cup visitors, which could increase traffic congestion on game days, transportation experts say.
Lime’s operational areas may change on certain days in June and July in Dallas, Seattle, San Francisco and San Jose, California. Parking restrictions may be in place for Los Angeles, Seattle, San Francisco and San Jose. In Atlanta, Lime valets will be on hand during match days at select locations to provide parking assistance and vehicle set-up when arriving or leaving the games.
Lime says these efforts come from its experience providing micromobility service during the 2024 Summer Olympic Games in Paris and the 2026 Winter Olympic Games in Milan.
In New York City, Citi Bike will increase valet service at Penn Station for those going to matches in New Jersey and at viewing events throughout the tournament.
