Dive Brief:
- A new platform that helps public agencies identify and reduce roadway risks was launched by Replica, an infrastructure and mobility data provider, and Arity, a company that collects and analyzes transportation data.
- Safety Hub combines Arity’s driving data, collected via telematics from more than 50 million active connections and government crash data, with Replica’s mobility, demographic, land use, economic and behavioral datasets.
- “Safety Hub helps teams identify where risk is building, prioritize interventions earlier, and better understand whether safety investments are improving outcomes over time,” Replica CEO and co-founder Nick Bowden said in a statement.
Dive Insight:
Traffic fatalities in the U.S. dropped to 36,640 in 2025 from a 2021 peak of over 43,000, according to National Highway Traffic Safety Administration data. However, the U.S. traffic death rate per 100,000 people is the highest among 29 high-income countries, according to the U.S. Centers for Disease Control and Prevention. Pedestrian fatalities are even more of an outlier for the U.S., where in 2022 the death rate was some three times the median rate of 27 other countries, a 2025 CDC report found.
“Improving roadway safety starts with giving communities the insight they need to act before tragedy occurs,” Arity President Gary Hallgren said in a statement.
The Safety Hub platform can run analyses to evaluate whether interventions are reducing harm, according to the press release, and help agencies identify high-risk areas for pedestrians and cyclists. It “helps teams identify where risk is building, prioritize interventions earlier, and better understand whether safety investments are improving outcomes over time,” Bowden said.
